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From the Blog
Key Notes – Volume 04 Number 29
By Erv Drewek  /  Jul 24, 2017

Direct Mail Enhances an Integrated Strategy – Direct mail still has value even in a changing marketing landscape.  In a series of focus groups and online surveys conducted by the USPS Office of the Inspector General, marketers identified direct mail’s particular value as its ability to stand out from the many advertisements people see and ...

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